Leveraging universities’ value through branding

Abina, B ORCID: https://orcid.org/0000-0003-0573-7290, Ajayi, O and Lawal, A, 2020. Leveraging universities’ value through branding. In: Mogaji, E, Maringe, F and Hinson, RE, eds., Strategic marketing of higher education in Africa. Routledge. ISBN 9780367336356

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Item Type:	Chapter in book
Creators:	Abina, B., Ajayi, O. and Lawal, A.
Publisher:	Routledge
Date:	23 January 2020
ISBN:	9780367336356
Identifiers:	Number Type 10.4324/9780429320934-14 DOI 1828467 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Ward
Date Added:	25 Mar 2024 11:11
Last Modified:	25 Mar 2024 11:11
URI:	https://irep.ntu.ac.uk/id/eprint/51150

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