‘Think, feel, do’ for HRD budget allocations: a marketing approach to leverage HRD persuasiveness

Mitsakis, F ORCID: https://orcid.org/0000-0001-8454-5777, 2024. ‘Think, feel, do’ for HRD budget allocations: a marketing approach to leverage HRD persuasiveness. Human Resource Development International. ISSN 1367-8868

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Abstract

Human Resource Development (HRD) initiatives are crucial for organisational growth and employee satisfaction. Nevertheless, securing budget allocations for HRD programmes can be challenging. This perspective paper critically suggests using the ‘Think, Feel, Do’ (TFD) marketing framework to aid HRD professionals in bolstering their persuasiveness when advocating for budget allocations. Through comprehending how to captivate the cognitive (think), emotional (feel), and behavioural (do) reactions of budget holders to information, HRD professionals need to adopt a strategic and comprehensive approach to effectively convey the value proposition of their initiatives, thereby impacting the decision-making process of budget holders.

Item Type:	Journal article
Publication Title:	Human Resource Development International
Creators:	Mitsakis, F.
Publisher:	Routledge
Date:	12 July 2024
ISSN:	1367-8868
Identifiers:	Number Type 10.1080/13678868.2024.2378568 DOI 1915164 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Jonathan Gallacher
Date Added:	22 Jul 2024 09:14
Last Modified:	22 Jul 2024 09:14
URI:	https://irep.ntu.ac.uk/id/eprint/51794

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