Technosociopreneurship as a productivity—increasing strategy based on community potential

Amaliyah, Abdullah, SINW ORCID: https://orcid.org/0000-0001-7249-8512, Deli, MM, Suryawati, RF and Nangkula, U, 2024. Technosociopreneurship as a productivity—increasing strategy based on community potential. Journal of Infrastructure, Policy and Development, 8 (12): 7083. ISSN 2572-7923

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Abstract

Madura Island, with more than half of its population, are women encountering socio-economic problems, which eventually create high poverty and unemployment rates. However, the Madurese are also well-known for their resiliency and entrepreneurial characteristics. The effort to solve the issues by empowering the community, women in particular, has been taken seriously primarily by entrepreneurs who were born and raised in the community. Therefore, this research aims to gain insight into the current Madurese entrepreneur’s business pattern and their social concerns in order to propose a strategy to increase productivity as an effort to empower women’s communities. The methodology is qualitative research, which collects data using semi-structured interviews with representatives of the Madurese entrepreneurs in four areas of Madura Island. Their responses are then transcripted and coded for content analysis based on the designed themes. The result shows that they recognise and practise the social entrepreneurship (SE) pattern, although they do not understand the term. Subsequently, the technological application for business operations in general is still limited to the usage of digital technology (DT) for marketing and transaction activities, which helps increase business performance or productivity. Hence, the initiation of technosociopreneurship as a strategy to further develop SE activities with the hope of increasing productivity in empowering women’s communities is proposed. Further research development is advised using quantitative methods for generalisable findings.

Item Type:	Journal article
Publication Title:	Journal of Infrastructure, Policy and Development
Creators:	Amaliyah, Abdullah, S.I.N.W., Deli, M.M., Suryawati, R.F. and Nangkula, U.
Publisher:	EnPress Publisher LLC
Date:	2024
Volume:	8
Number:	12
ISSN:	2572-7923
Identifiers:	Number Type 10.24294/jipd.v8i12.7083 DOI 2278896 Other
Rights:	© 2024 by author(s). Journal of Infrastructure, Policy and Development is published by EnPress Publisher, LLC. This work is licensed under the Creative Commons Attribution (CC BY) license. https://creativecommons.org/licenses/by/4.0/
Divisions:	Schools > Nottingham Business School
Record created by:	Melissa Cornwell
Date Added:	07 Nov 2024 11:32
Last Modified:	07 Nov 2024 11:32
URI:	https://irep.ntu.ac.uk/id/eprint/52526

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