The nexus of human resource management, corporate social responsibility and sustainable performance in upscale hotels: a mixed-method study

Ishaq, MI, Sarwar, H, Franzoni, S and Palermo, O ORCID: https://orcid.org/0000-0002-6325-8055, 2025. The nexus of human resource management, corporate social responsibility and sustainable performance in upscale hotels: a mixed-method study. International Journal of Emerging Markets, 20 (13), pp. 1-29. ISSN 1746-8809

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Abstract

Purpose
Considering the significance of the human resource management (HRM) and corporate social responsibility (CSR) relationship, the aim of this research is twofold: first is to measure the cultural differences between HRM, CSR and sustainable performance relationship (study 1) and second is to identify the how HRM instigates CSR and sustainable performance (study 2) in the hospitality industry of UK and Pakistan.

Design/methodology/approach
A mixed-method approach was used to collect the qualitative and quantitative data from upscale hotels. In Study 1, a multi-respondent and time-lagged strategy was employed to collect the data from 162 Pakistani and 290 UK upscale hotels. In Study 2, in-depth semi-structured interviews were conducted to understand the HRM–CSR–performance nexus.

Findings
The results of Study 1 highlight the significant cultural differences in the relationships of HRM–CSR–performance, while Study 2 explains that ethical culture, shared objectives, transparency, training and development, and economic incentives are the factors that push the employees to take part in CSR-related activities and attaining higher sustainable performance.

Originality/value
This study addresses the debate on the difference between cross-cultural studies related to implementing Western theories in shaping, developing and implementing business strategies, including CSR, HRM and sustainable performance in an Asian context.

Item Type:	Journal article
Publication Title:	International Journal of Emerging Markets
Creators:	Ishaq, M.I., Sarwar, H., Franzoni, S. and Palermo, O.
Publisher:	Emerald
Date:	2025
Volume:	20
Number:	13
ISSN:	1746-8809
Identifiers:	Number Type 10.1108/IJOEM-04-2022-0714 DOI 2381736 Other
Rights:	Copyright © 2023, Muhammad Ishtiaq Ishaq, Huma Sarwar, Simona Franzoni and Ofelia Palermo. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode.
Divisions:	Schools > Nottingham Business School
Record created by:	Melissa Cornwell
Date Added:	24 Feb 2025 09:31
Last Modified:	24 Feb 2025 09:31
URI:	https://irep.ntu.ac.uk/id/eprint/53111

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