Optimizing consumer engagement with sustainable fashion on Instagram: the impact of product type and message appeal

Adıgüzel, F ORCID: https://orcid.org/0000-0002-5289-1701 and Donato, C, 2024. Optimizing consumer engagement with sustainable fashion on Instagram: the impact of product type and message appeal. In: SIM (Societa Italiana Marketing), 17-18 October 2024.

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Item Type:	Conference contribution
Description:	Presentation
Creators:	Adıgüzel, F. and Donato, C.
Date:	October 2024
Identifiers:	Number Type 2387069 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Jeremy Silvester
Date Added:	27 Feb 2025 09:31
Last Modified:	28 Feb 2025 09:28
Related URLs:	Publisher
URI:	https://irep.ntu.ac.uk/id/eprint/53139

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