Marketing agility, customer satisfaction and firm performance: the role of customer service performance & customer co-creation

Adıgüzel, F ORCID: https://orcid.org/0000-0002-5289-1701, Agag, G and Yousaf, A, 2024. Marketing agility, customer satisfaction and firm performance: the role of customer service performance & customer co-creation. In: British Academy of Management Conference, 02-06 September 2024.

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Item Type:	Conference contribution
Description:	Presentation
Creators:	Adıgüzel, F., Agag, G. and Yousaf, A.
Date:	February 2024
Identifiers:	Number Type 2387082 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Jeremy Silvester
Date Added:	28 Feb 2025 09:28
Last Modified:	28 Feb 2025 09:28
URI:	https://irep.ntu.ac.uk/id/eprint/53141

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