Exploring the transformative UK AI-powered project BeefTwin

Gillani, F ORCID: https://orcid.org/0000-0001-6735-061X and Ma, X ORCID: https://orcid.org/0000-0003-1318-3590, 2025. Exploring the transformative UK AI-powered project BeefTwin. Association for Project Management.

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Abstract

The BeefTwin project aims to transform UK beef farming by addressing sustainability and economic challenges through AI-powered digital twin technology. The project emerged out of the urgent need to address the real-life sustainability challenges faced by the UK beef farming industry. Beef farming, a significant contributor to global greenhouse gas (GHG) emissions, also suffers from economic inefficiencies and inconsistent beef quality. Additionally, social responsibility plays a critical role in sustainability, encompassing the triple bottom line of environmental, economic, and social (ESG) considerations.

Item Type:	Website content
Creators:	Gillani, F. and Ma, X.
Publisher:	Association for Project Management
Date:	4 February 2025
Identifiers:	Number Type 2400366 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Jonathan Gallacher
Date Added:	10 Mar 2025 16:56
Last Modified:	10 Mar 2025 16:56
URI:	https://irep.ntu.ac.uk/id/eprint/53226

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