Exploring sustainable energy consumption practices: an extended environmental value-belief-norm framework using SEM analysis

Kumar, V, Kaur, A, Cao, D ORCID: https://orcid.org/0000-0002-2614-3726, Sindhwani, R, Mathiyazhagan, K and Lin, B, 2025. Exploring sustainable energy consumption practices: an extended environmental value-belief-norm framework using SEM analysis. Energy Economics: 108408. ISSN 0140-9883

Text 2413204_Cao.pdf - Post-print Full-text access embargoed until 19 September 2026. Download (682kB)

Abstract

With increasing global emphasis on sustainable energy development and the transition to a low-carbon economy, understanding the drivers behind consumer adoption of eco-friendly products is crucial. This paper attempts to respond to this need by analyzing the economic implications of sustainable energy consumption habits. Utilizing an extended environmental Value-Belief-Norm (VBN) model, the research examines how values, beliefs, and a sense of obligation influence consumers’ Willingness to Pay More (WTPM) for eco-friendly home products, Word-Of-Mouth intention (WOM) and sustainable consumption behaviors. The study employs survey data from 517 participants across India, analyzed through structural equation modeling (SEM) and complemented by insights from semi-structured interviews. The findings suggest that the biospheric, altruistic, and egoistic values subsequently create an ecological worldview in consumers. Ecological worldviews, in turn, impact consequences such as consumers' responsibility and subsequent behaviors, including WOM and WTPM, and the adoption of eco-friendly products. The study refines the VBN model and identifies key motivators and barriers to sustainable consumption. It guides policymakers and businesses to promote eco-friendly practices by highlighting the benefits of sustainable products and leveraging advanced technology to create eco-friendly home solutions.

Item Type:	Journal article
Publication Title:	Energy Economics
Creators:	Kumar, V., Kaur, A., Cao, D., Sindhwani, R., Mathiyazhagan, K. and Lin, B.
Publisher:	Elsevier BV
Date:	19 March 2025
ISSN:	0140-9883
Identifiers:	Number Type 10.1016/j.eneco.2025.108408 DOI 2413204 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Borcherds
Date Added:	21 Mar 2025 11:22
Last Modified:	21 Mar 2025 11:22
URI:	https://irep.ntu.ac.uk/id/eprint/53278

Actions (login required)

Edit View

Statistics

Views

Downloads