Tourists’ local food consumption: travel experience, responsible tourism, or both?

Wan, C, Lee, D, Wut, TM and Banerjee, R ORCID: https://orcid.org/0000-0002-4494-2994, 2025. Tourists’ local food consumption: travel experience, responsible tourism, or both? Sustainable Futures, 9: 100663. ISSN 2666-1888

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Abstract

This paper examines the factors influencing tourists' local food consumption by focusing on the effectiveness of message appeals and the role of cultural and ethical considerations. An online experimental study assessed the impact of different marketing messages on tourists' attitudes and intentions toward local food consumption. Additionally, an online survey examined the interplay between cultural and ethical factors in shaping tourists' behaviors and decisions regarding local food. The findings indicated that integrating ethical considerations enhances the effectiveness of marketing messages and strengthens the influence of cultural factors on tourists' consumption behaviors. The paper discusses the implications for responsible tourism, emphasizing the need for tourism promotion strategies to integrate local food experiences with both cultural and ethical values to encourage more sustainable travel choices.

Item Type:	Journal article
Publication Title:	Sustainable Futures
Creators:	Wan, C., Lee, D., Wut, T.M. and Banerjee, R.
Publisher:	Elsevier BV
Date:	June 2025
Volume:	9
ISSN:	2666-1888
Identifiers:	Number Type 10.1016/j.sftr.2025.100663 DOI 2448342 Other
Rights:	© 2025 The Author(s). This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/)
Divisions:	Schools > Nottingham Business School
Record created by:	Jeremy Silvester
Date Added:	04 Jun 2025 10:48
Last Modified:	04 Jun 2025 10:48
URI:	https://irep.ntu.ac.uk/id/eprint/53691

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