MoSMoP – more sustainable, more profitable businesses – avenues for research and industrial impact

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Gillani, F ORCID: https://orcid.org/0000-0001-6735-061X and Ma, X ORCID: https://orcid.org/0000-0003-1318-3590, 2023. MoSMoP – more sustainable, more profitable businesses – avenues for research and industrial impact. In: British Academy of Management 2023, University of Sussex Business School, Brighton, 04-06 September 2023.

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Abstract

The state-level concerns for the sustainability of businesses and products have resulted in high traction for Environment, social and governance (ESG) compliance and reporting. Firms have realized that their long-term success and profitability are dependent on their compliance with ESG standards. Though the realization and awareness of ESG have increased, understanding of how and why ESG is linked to value creation is still underdeveloped. This project intends to address this loophole and identify and leverage ESG elements that can help develop business models and unique value propositions leading to More Sustainable More Profitable business (MoSMoP). Through extensive literature review, expert interviews, workshops, and seminars, we intend to form collaborations and focus groups that shall identify the practices, characteristics, capabilities and(or) competencies that can enable a business to be profitable and sustainable in the long term while complying with the ESG criteria. An essential element to be explored from the project is unearthing consumer-friendly features of an ESG business and reconfiguring business models around these elements. A primary goal of the project is also to shift the perception of sustainability from a cost centre to a profit centre. The project's outcome will benefit both the industrial and academic communities. For industry, identifying value creation mechanisms along with financing means shall be a great value addition. While for academics, this project will open up new avenues of research in terms of business model innovation, the contingent factors that play a role in realising this innovation and extend the research to multidisciplinary streams such as entrepreneurship, supply chains, green technologies, and circular economy, to name a few.

Item Type:	Conference contribution
Creators:	Gillani, F. and Ma, X.
Place of Publication:	https://www.bam.ac.uk/events-landing/past-conferences/bam2023-conference/professional-development-workshops-pdws.html
Date:	September 2023
Identifiers:	Number Type 2374276 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Jeremy Silvester
Date Added:	05 Jun 2025 15:47
Last Modified:	06 Jun 2025 08:34
Related URLs:	Publisher
URI:	https://irep.ntu.ac.uk/id/eprint/53697