Enhancing marketing students’ experience through GenAI: the NBS-AI project for personalised academic support

Bakr, S ORCID: https://orcid.org/0000-0003-1464-4395 and Cook, D ORCID: https://orcid.org/0000-0001-6160-7904, 2025. Enhancing marketing students’ experience through GenAI: the NBS-AI project for personalised academic support. In: Academy of Marketing Conference, Cork, Ireland, 07-10 July 2025. (Forthcoming)

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Item Type:	Conference contribution
Creators:	Bakr, S. and Cook, D.
Date:	1 May 2025
Identifiers:	Number Type 2450800 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Borcherds
Date Added:	10 Jun 2025 07:28
Last Modified:	10 Jun 2025 07:28
URI:	https://irep.ntu.ac.uk/id/eprint/53710

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