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Manzhynski, S, Biedenbach, G, Raza-Ullah, T 
ORCID: https://orcid.org/0000-0002-8539-2992 and Źróbek-Różańska, A,
2025.
Coopetition and sustainability performance: examining the impact of cognitive and behavioral mechanisms.
Journal of Business and Industrial Marketing, 40 (13), pp. 124-141.
ISSN 0885-8624
Abstract
Purpose – This study aims to examine the impact of cognitive and behavioral mechanisms on sustainability performance within the context of coopetition for sustainability. In particular, it investigates how coopetition importance, which underlies a coopetition-oriented mindset and coopetition intensity, which determines coopetitive behavior, influence sustainability performance, and what role a CSR policy plays in coopetition for sustainability.
Design/methodology/approach – A quantitative study was designed by applying a multi-actor perspective on coopetition for sustainability at the network level. Respondents included CEOs, managers and experts from organizations engaged in coopetitive practices within the housing sector in Poland. Partial least squares structural equation modeling was used to test the proposed hypotheses. Additionally, cluster analysis was applied to delineate distinctive groups of organizations involved in coopetition for sustainability.
Findings – The results demonstrate that coopetition importance and coopetition intensity positively affect sustainability performance, highlighting both cognitive and behavioral mechanisms in coopetition for sustainability. Furthermore, a CSR policy serves as a critical regulatory factor, moderating the effect of coopetition intensity on sustainability performance. From the post hoc cluster analysis, this study identifies three distinct clusters of organizations based on their engagement in coopetition for sustainability: coopetition champions, sustainability stewards and cautious operators.
Practical implications – The study informs managers about the cognitive and behavioral mechanisms in coopetitive interactions that are central to achieving high sustainability performance. Furthermore, the study provides actionable guidance for managers, i.e. highlights specific practices, such as leveraging CSR policies, fostering coopetition importance as a part of the coopetition-oriented mindset and balancing cooperative and competitive behaviors to regulate coopetition dynamics and maximize sustainability outcomes.
Originality/value – The study advances the understanding of coopetition for sustainability by providing insights into the potential links between coopetitive mindset, behavior and outcome in this complex phenomenon.
| Item Type: | Journal article |
|---|---|
| Publication Title: | Journal of Business and Industrial Marketing |
| Creators: | Manzhynski, S., Biedenbach, G., Raza-Ullah, T. and Źróbek-Różańska, A. |
| Publisher: | Emerald |
| Date: | 15 April 2025 |
| Volume: | 40 |
| Number: | 13 |
| ISSN: | 0885-8624 |
| Identifiers: | Number Type 10.1108/jbim-02-2024-0103 DOI 2445791 Other |
| Rights: | This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode. |
| Divisions: | Schools > Nottingham Business School |
| Record created by: | Jonathan Gallacher |
| Date Added: | 17 Jun 2025 09:27 |
| Last Modified: | 17 Jun 2025 09:27 |
| URI: | https://irep.ntu.ac.uk/id/eprint/53745 |
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