The complex web in memetic warfare: a comprehensive analysis of societal dynamics, interactions and impact

Munk, T ORCID: https://orcid.org/0000-0003-2356-8806, Mahoney, I ORCID: https://orcid.org/0000-0003-0313-3418, Monastyrska, K ORCID: https://orcid.org/0009-0007-0316-1343 and Pristed, BB ORCID: https://orcid.org/0000-0003-4881-1040, 2025. The complex web in memetic warfare: a comprehensive analysis of societal dynamics, interactions and impact. Nottingham Trent University.

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Abstract

This research project investigated the strategic use of memes as instruments of activism, civic resistance, resilience, and information warfare during the Russia-Ukraine war. The project focused on understanding the evolving role of memetic warfare and its impact on digital and offline civic engagement. The research is backed by an extensive review of extant literature, and drawing on an online survey of 255 NAFO activists, 18 follow-up interviews, and further interviews with 21 Ukrainian citizens. The central aim was to understand how grassroots actors, particularly the North Atlantic Fella Organisation (NAFO), use digital content to counter information disorder, mobilise international support, and shape public narratives.

Item Type:	Research report for external body
Description:	Commissioning bodies: British Academy and Leverhulme Trust
Creators:	Munk, T., Mahoney, I., Monastyrska, K. and Pristed, B.B.
Publisher:	Nottingham Trent University
Date:	9 July 2025
Identifiers:	Number Type 2468540 Other
Divisions:	Schools > School of Social Sciences
Record created by:	Jonathan Gallacher
Date Added:	16 Jul 2025 08:25
Last Modified:	18 Jul 2025 15:57
URI:	https://irep.ntu.ac.uk/id/eprint/53954

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