A social marketing perspective on tackling smog – an example from Lahore

Akbar, MB ORCID: https://orcid.org/0000-0003-3092-6878, Arif, A and Khalid, A, 2025. A social marketing perspective on tackling smog – an example from Lahore. Social Marketing Quarterly. ISSN 1524-5004

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Item Type:	Journal article
Publication Title:	Social Marketing Quarterly
Creators:	Akbar, M.B., Arif, A. and Khalid, A.
Publisher:	SAGE Publications
Date:	20 July 2025
ISSN:	1524-5004
Identifiers:	Number Type 10.1177/15245004251357518 DOI 2474620 Other
Rights:	This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
Divisions:	Schools > Nottingham Business School
Record created by:	Jonathan Gallacher
Date Added:	23 Jul 2025 15:18
Last Modified:	23 Jul 2025 15:18
URI:	https://irep.ntu.ac.uk/id/eprint/54008

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