What causes partnership tension in social marketing?

Akbar, B ORCID: https://orcid.org/0000-0003-3092-6878 and Suleiman, Y, 2025. What causes partnership tension in social marketing? In: Academy of Marketing Conference 2025, University College Cork, 07-10 July 2025.

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Item Type:	Conference contribution
Creators:	Akbar, B. and Suleiman, Y.
Date:	July 2025
Identifiers:	Number Type 2474859 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Borcherds
Date Added:	30 Jul 2025 14:53
Last Modified:	30 Jul 2025 14:53
URI:	https://irep.ntu.ac.uk/id/eprint/54077

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