Entrepreneurship processes: digital self-efficacy, technostress, and entrepreneurial behaviour in South Africa

Simba, A ORCID: https://orcid.org/0000-0002-0276-8211, Rambe, P and Jones, P, 2025. Entrepreneurship processes: digital self-efficacy, technostress, and entrepreneurial behaviour in South Africa. Technology in Society, 83: 103038. ISSN 0160-791X

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Abstract

Research identifies digitalisation as the 'holy grail' of entrepreneurship. But the interplay of digital self-efficacy, technostress, and entrepreneurial behaviour in a non-Western setup is unsubstantiated. Using a digital technology-technostress-entrepreneurial intention interface, we examine multiple relationships influencing early-stage South African entrepreneurs. Regression results derived from 643 of these entrepreneurs confirm that digital self-efficacy impacts the link between perceived behavioural control and technostress. Entrepreneurial passion and the benefits of digital technology amplify this effect. Similarly, digital self-efficacy affects perceived behavioural control and technostress. However, the link between technostress and entrepreneurial passion is weak. Test results on the impact of technostress on entrepreneurial intention are inconclusive. Thus, the originality of these observations lies in revealing how ambivalence towards technology differentially influences the various relationships of digital self-efficacy, technostress, and entrepreneurial behavior in a non-Western context. This ambivalent effect at the intersection of digital technology, technostress, and entrepreneurial intention has socioeconomic and policy implications.

Item Type:	Journal article
Publication Title:	Technology in Society
Creators:	Simba, A., Rambe, P. and Jones, P.
Publisher:	Elsevier
Date:	December 2025
Volume:	83
ISSN:	0160-791X
Identifiers:	Number Type 10.1016/j.techsoc.2025.103038 DOI 2484980 Other
Rights:	© 2025 the authors. Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/)
Divisions:	Schools > Nottingham Business School
Record created by:	Jonathan Gallacher
Date Added:	14 Aug 2025 14:56
Last Modified:	14 Aug 2025 14:56
URI:	https://irep.ntu.ac.uk/id/eprint/54198

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