Navigating influence: a mixed-method study on the role of social media influencer type and message content in driving digital engagement and patronage intentions

Ndasi, W ORCID: https://orcid.org/0000-0002-2523-0991 and Cheung, ML, 2026. Navigating influence: a mixed-method study on the role of social media influencer type and message content in driving digital engagement and patronage intentions. International Journal of Hospitality Management, 132: 104401. ISSN 0278-4319

Full text not available from this repository.

Item Type:	Journal article
Publication Title:	International Journal of Hospitality Management
Creators:	Ndasi, W. and Cheung, M.L.
Publisher:	Elsevier
Date:	January 2026
Volume:	132
ISSN:	0278-4319
Identifiers:	Number Type 10.1016/j.ijhm.2025.104401 DOI 2478254 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Borcherds
Date Added:	07 Oct 2025 16:52
Last Modified:	07 Oct 2025 16:52
URI:	https://irep.ntu.ac.uk/id/eprint/54523

Actions (login required)

Edit View

Statistics

Views

Downloads