A novel form of capture: podcasts, platform capitalism, and the intensification of the sport media complex

Weedon, G ORCID: https://orcid.org/0000-0001-7673-8587 and Wilson, B, 2025. A novel form of capture: podcasts, platform capitalism, and the intensification of the sport media complex. Sociology of Sport Journal. ISSN 0741-1235

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Abstract

This article posits the sport podcast as a novel form of audience capture that represents a spatial, temporal, and sensory intensification of the sport media complex. It contributes to emerging understandings of the kinds of discourse, value, and experience being produced through platform media and its convergence with late capitalism, and in lineage with scholarship on how communications technology creates, accumulates through, and affects audiences. By bringing together industry reports, advertisements, excerpts from sport podcasts, and examples offered by podcast hosts and contributors, we analyze how the techno-experiential dimensions of the podcast, and the affective resonance and pre-existing audience offered by sports fans, have made sport podcasts a highly valued new media form for audio advertisers, producers, and listeners.

Item Type:	Journal article
Publication Title:	Sociology of Sport Journal
Creators:	Weedon, G. and Wilson, B.
Publisher:	Human Kinetics
Date:	4 December 2025
ISSN:	0741-1235
Identifiers:	Number Type 10.1123/ssj.2025-0013 DOI 2511505 Other
Rights:	Accepted author manuscript version reprinted, by permission, from Sociology of Sport Journal, 2025 (ahead of print). © Human Kinetics, Inc.
Divisions:	Schools > School of Science and Technology
Record created by:	Laura Borcherds
Date Added:	14 Oct 2025 17:03
Last Modified:	12 Jan 2026 16:23
URI:	https://irep.ntu.ac.uk/id/eprint/54573

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