The ethical landscape of virtual influencers in service industries: implications for social, economic, and environmental concerns

Raza-Ullah, T ORCID: https://orcid.org/0000-0002-8539-2992, Trinchini, L ORCID: https://orcid.org/0000-0002-7077-3733, Yousaf, A ORCID: https://orcid.org/0000-0002-5234-7474 and Amin, I ORCID: https://orcid.org/0009-0001-8012-4921, 2025. The ethical landscape of virtual influencers in service industries: implications for social, economic, and environmental concerns. In: Olya, H, ed., Toward responsible service management: AI and digital transformation in action. Leeds: Emerald, pp. 63-77. ISBN 9781802629644

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Item Type:	Chapter in book
Creators:	Raza-Ullah, T., Trinchini, L., Yousaf, A. and Amin, I.
Publisher:	Emerald
Place of Publication:	Leeds
Date:	6 October 2025
ISBN:	9781802629644
Identifiers:	Number Type 10.1108/978-1-80262-963-720251007 DOI 2509092 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Jonathan Gallacher
Date Added:	21 Oct 2025 09:20
Last Modified:	21 Oct 2025 09:20
URI:	https://irep.ntu.ac.uk/id/eprint/54596

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