The effective nature of projective techniques in political brand image research

Khan, D ORCID: https://orcid.org/0000-0003-0241-8876, Pich, C and Spry, L, 2024. The effective nature of projective techniques in political brand image research. International Journal of Market Research, 66 (1), pp. 115-148. ISSN 1470-7853

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Item Type:	Journal article
Publication Title:	International Journal of Market Research
Creators:	Khan, D., Pich, C. and Spry, L.
Publisher:	SAGE Publications
Date:	January 2024
Volume:	66
Number:	1
ISSN:	1470-7853
Identifiers:	Number Type 10.1177/14707853231220301 DOI 2550866 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Melissa Cornwell
Date Added:	09 Jan 2026 13:33
Last Modified:	09 Jan 2026 13:33
URI:	https://irep.ntu.ac.uk/id/eprint/55008

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