Empowering Nottingham's creative and digital industries: a strategic assessment and roadmap for growth for the Greater Nottingham Urban Area

Karagounis, K, Kennedy, H, Oxborrow, L ORCID: https://orcid.org/0000-0003-2795-8131 and Rossiter, W ORCID: https://orcid.org/0000-0002-2199-1136, 2025. Empowering Nottingham's creative and digital industries: a strategic assessment and roadmap for growth for the Greater Nottingham Urban Area. Nottingham: Universities for Nottingham.

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Abstract

This report presents the findings from a major study conducted with 138 CDI businesses across Nottingham and Nottinghamshire. It provides new evidence of the sector’s strengths, identifies persistent and emerging challenges, offering a roadmap to unlock inclusive economic growth. This is supported by our recent experience of delivering Create Growth Nottingham and Nottinghamshire (CGN2), having secured £975,000 DCMS funding to deliver Create Growth N2, 2023-26.

Our research reveals a sector characterised by resilience, ingenuity, and deep community embeddedness, yet too often disconnected from the strategic infrastructure and investment and that would allow it to scale, while lacking a distinctive, prominent image. Yet the sector acts as a service provider and enabler for industries as diverse as health, sports, manufacturing and energy, as well as feeding some of Nottingham’s most significant businesses.

Item Type:	Research report for external body
Description:	Commissioning body: Nottingham Trent University and University of Nottingham
Creators:	Karagounis, K., Kennedy, H., Oxborrow, L. and Rossiter, W.
Publisher:	Universities for Nottingham
Place of Publication:	Nottingham
Date:	4 November 2025
Identifiers:	Number Type 2554962 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Borcherds
Date Added:	16 Jan 2026 09:07
Last Modified:	16 Jan 2026 09:08
URI:	https://irep.ntu.ac.uk/id/eprint/55055

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