Enhancing brand equity through sublime experience: the mediating role of consumers' branded content engagement

Waqas, M, Wajid, N, Khan, MA ORCID: https://orcid.org/0000-0002-3703-3987, Hollebeek, LD and Urbonavicius, S, 2025. Enhancing brand equity through sublime experience: the mediating role of consumers' branded content engagement. Journal of Consumer Behaviour, 24 (5), pp. 2276-2292. ISSN 1472-0817

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Item Type:	Journal article
Publication Title:	Journal of Consumer Behaviour
Creators:	Waqas, M., Wajid, N., Khan, M.A., Hollebeek, L.D. and Urbonavicius, S.
Publisher:	Wiley
Date:	September 2025
Volume:	24
Number:	5
ISSN:	1472-0817
Identifiers:	Number Type 10.1002/cb.70002 DOI 2540917 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Borcherds
Date Added:	06 Feb 2026 13:57
Last Modified:	06 Feb 2026 13:57
URI:	https://irep.ntu.ac.uk/id/eprint/55201

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