From adaptive marketing to marketing agility: what we know, what we don’t, and what’s next

Yousaf, A ORCID: https://orcid.org/0000-0002-5234-7474, 2026. From adaptive marketing to marketing agility: what we know, what we don’t, and what’s next. In: Innovative & Sustainable Practices in Redefining Economy - InSPIRE 2K26, Agra, India, 12-13 February 2026.

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Item Type:	Conference contribution
Description:	Keynote
Creators:	Yousaf, A.
Date:	February 2026
Identifiers:	Number Type 2576498 Other
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Borcherds
Date Added:	18 Feb 2026 08:24
Last Modified:	18 Feb 2026 08:24
URI:	https://irep.ntu.ac.uk/id/eprint/55298

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