Unlocking commitment, continuance and recommendation intentions for a food delivery application brand

Yousaf, A; Mishra, A; Arora, N; Amin, I; Gupta, A; Cheah, J-H

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Unlocking commitment, continuance and recommendation intentions for a food delivery application brand

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Yousaf, A ORCID: https://orcid.org/0000-0002-5234-7474, Mishra, A, Arora, N, Amin, I ORCID: https://orcid.org/0009-0001-8012-4921, Gupta, A and Cheah, J-H, 2025. Unlocking commitment, continuance and recommendation intentions for a food delivery application brand. International Journal of Retail and Distribution Management, 53 (12), pp. 1160-1178. ISSN 0959-0552

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Official URL: https://doi.org/10.1108/ijrdm-02-2025-0109

Abstract

Purpose: This study aims to investigate food delivery application (FDA) users' continuance intentions (CI) and recommendation intentions (RI) by integrating the expectation–confirmation model (ECM) and the trust-commitment theory (TCT) to include constructs like deal proneness (DP), perceived relationship benefits (PRB), perceived usefulness (PU), and perceived value (PV).

Design/Approach: The study used a single cross-sectional design for data collection using a structured questionnaire with people who are regular users of FDAs. The model was evaluated using PLS-SEM with a dataset of 568 respondents.

Findings: DP and PRB positively impacted confirmation, and confirmation influenced PU/PV. PU and PV affected satisfaction and trust, respectively. Finally, trust and satisfaction were found to influence commitment, a CI and RI predictor.

Originality: This study adds to the FDA literature by unravelling the unique pathways connecting DP and PRB with CI and RI, through satisfaction/trust and commitment.

Item Type:	Journal article
Publication Title:	International Journal of Retail and Distribution Management
Creators:	Yousaf, A., Mishra, A., Arora, N., Amin, I., Gupta, A. and Cheah, J.-H.
Publisher:	Emerald
Date:	12 November 2025
Volume:	53
Number:	12
ISSN:	0959-0552
Identifiers:	Number Type 10.1108/ijrdm-02-2025-0109 DOI 2581965 Other
Rights:	© Emerald Publishing Limited. This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher
Divisions:	Schools > Nottingham Business School
Record created by:	Laura Borcherds
Date Added:	26 Feb 2026 08:54
Last Modified:	26 Feb 2026 08:54
URI:	https://irep.ntu.ac.uk/id/eprint/55335