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Ndasi, WN 
ORCID: https://orcid.org/0000-0002-2523-0991 and Abina, B ORCID: https://orcid.org/0000-0003-0573-7290,
2026.
Scaling sweat: Gymshark’s market expansion dilemma.
CASE Journal.
ISSN 1544-9106
(Forthcoming)
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Official URL: https://doi.org/10.1108/TCJ-10-2025-0352
| Item Type: | Journal article |
|---|---|
| Publication Title: | CASE Journal |
| Creators: | Ndasi, W.N. and Abina, B. |
| Publisher: | Emerald |
| Date: | 28 January 2026 |
| ISSN: | 1544-9106 |
| Identifiers: | Number Type 10.1108/TCJ-10-2025-0352 DOI 2584035 Other |
| Divisions: | Schools > Nottingham Business School |
| Record created by: | Melissa Cornwell |
| Date Added: | 13 Mar 2026 16:21 |
| Last Modified: | 13 Mar 2026 16:21 |
| URI: | https://irep.ntu.ac.uk/id/eprint/55416 |
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