Items where Author is "Abina, B"

Journal article

NDASI, W.N. and ABINA, B., 2026. Scaling sweat: Gymshark’s market expansion dilemma. CASE Journal. ISSN 1544-9106 (Forthcoming)

Chapter in book

ABINA, B., AJAYI, O. and LAWAL, A., 2020. Leveraging universities’ value through branding. In: E. MOGAJI, F. MARINGE and R.E. HINSON, eds., Strategic marketing of higher education in Africa. Routledge. ISBN 9780367336356