Items where Author is "Akbar, B"

ALLISON, S., ALLISON, C., AKBAR, B. and PADLEY, K., 2025. Evaluating an incentive scheme to support smoking cessation during pregnancy at Sherwood Forest Hospitals NHS Foundation Trust. In: British Academy of Management webinar: Developing and explaining the social impact of your research, Online, 05 June 2025.

TOMASELLA, B., AKBAR, B., LAWSON, A., HOWARTH, R. and BEDFORD, R., 2024. Embedding the sustainable development goals into higher education institutions’ marketing curriculum. Journal of Marketing Education. ISSN 0273-4753

TOMASESSL, B., AKBAR, B., LAWSON, A. and HOWARTH, R., 2023. Embedding sustainability in UK HEIs' marketing curriculum. In: Learning and Teaching Conference, University of Derby, 05 July 2023.

THOMASELLA, B., AKBAR, B., LAWSON, A. and HOWARTH, R., 2023. Integrating the sustainable development goals (SDGs) in the Higher Education Institutions (HEIs) marketing curriculum. In: Academy of Marketing conference 2023: from revolution to revolutions, University of Birmingham, 03-06 July 2023.

KUBACKI, K., AKBAR, B., CHAMORRO, J.B., FRENCH, J., LEE, D., ONG, D., RODRÍGUEZ-SÁNCHEZ, C., VERÍSSIMO, D. and WARD, D., 2023. Social marketing statement of ethics. International Social Marketing Association.

HOWARTH, R., AKBAR, B., EYRE, A. and RANDLE, P., Navigating marketers through sustainable marketing strategy. In: The Elgar companion to marketing and the UN sustainable development goals. Cheltenham: Edward Elgar Publishing. (Forthcoming)

HOWARTH, R., AKBAR, B., LAWSON, A. and TOMASELLA, B., Unpacking the challenges: integrating SDGs into marketing education. In: The Elgar companion to marketing and the UN sustainable development goals. Cheltenham: Edward Elgar Publishing. (Forthcoming)