Items where Author is "Akbar, B"

Journal article

TOMASELLA, B., AKBAR, B., LAWSON, A., HOWARTH, R. and BEDFORD, R., 2024. Embedding the sustainable development goals into higher education institutions’ marketing curriculum. Journal of Marketing Education. ISSN 0273-4753

Chapter in book

HOWARTH, R., AKBAR, B., EYRE, A. and RANDLE, P., Navigating marketers through sustainable marketing strategy. In: The Elgar companion to marketing and the UN sustainable development goals. Cheltenham: Edward Elgar Publishing. (Forthcoming)

HOWARTH, R., AKBAR, B., LAWSON, A. and TOMASELLA, B., Unpacking the challenges: integrating SDGs into marketing education. In: The Elgar companion to marketing and the UN sustainable development goals. Cheltenham: Edward Elgar Publishing. (Forthcoming)

Conference contribution

TOMASESSL, B., AKBAR, B., LAWSON, A. and HOWARTH, R., 2023. Embedding sustainability in UK HEIs' marketing curriculum. In: Learning and Teaching Conference, University of Derby, 05 July 2023.

THOMASELLA, B., AKBAR, B., LAWSON, A. and HOWARTH, R., 2023. Integrating the sustainable development goals (SDGs) in the Higher Education Institutions (HEIs) marketing curriculum. In: Academy of Marketing conference 2023: from revolution to revolutions, University of Birmingham, 03-06 July 2023.

Research report for external body

KUBACKI, K., AKBAR, B., CHAMORRO, J.B., FRENCH, J., LEE, D., ONG, D., RODRÍGUEZ-SÁNCHEZ, C., VERÍSSIMO, D. and WARD, D., 2023. Social marketing statement of ethics. International Social Marketing Association.