Items where Author is "Aw, EC-X"
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Journal article
CHEUNG, M.L., LEUNG, W.K.S., AW, E.C.-X. and KOAY, K.Y., 2022. “I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs). Journal of Retailing and Consumer Services, 66: 102940. ISSN 0969-6989
