Items where Author is "Baron, S"

Journal article

CASSIDY, K., BARON, S. and LU, X., 2015. How customers ‘learn’ to work for retailers. Journal of Marketing Management, 31 (17-18), pp. 1747-1772. ISSN 0267-257X

DALY, A., BARON, S., DORSCH, M.J., FISK, R.P., GROVE, S.J., HARRIS, K. and HARRIS, R., 2014. Bridging the academia-practitioner divide: the case of "service theater". Journal of Services Marketing, 28 (7), pp. 580-594. ISSN 0887-6045

CASSIDY, K., BARON, S., ELLIOTT, D. and EFSTATHIADIS, G., 2013. Marketing managers' perceptions of value cocreation. Service Science, 5 (1), pp. 4-16. ISSN 2164-3970

HARRIS, K., HARRIS, R., ELLIOTT, D. and BARON, S., 2011. A theatrical perspective on service performance evaluation: the customer-critic approach. Journal of Marketing Management, 27 (56), pp. 477-502. ISSN 1472-1376

BARON, S. and HARRIS, K., 2010. Toward an understanding of consumer perspectives on experiences. Journal of Services Marketing, 24 (7), pp. 518-531. ISSN 0887-6045

ILIEVA, J., BARON, S. and HEALEY, N., 2002. On-line surveys in marketing research: pros and cons. International Journal of Market Research, 44 (3), pp. 361-377.

Chapter in book

BARON, S. and HARRIS, K., 2010. Co-creation of value. In: C. PINHANEZ and W. MURPHY, eds., Service science handbook. New York: Springer.

Conference contribution

CASSIDY, K., BARON, S. and PATTERSON, A., 2014. Creating cathartic moments in services marketing. In: AMA SERVSIG 2014 - International Service Research Conference, Thessaloniki, Greece, 13-15 June 2014.