Items where Author is "Christodoulides, G"

SCHIVINSKI, B., CHRISTODOULIDES, G. and DABROWSKI, D., 2016. Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands. Journal of Advertising Research, 56 (1), pp. 64-80. ISSN 0021-8499

SCHIVINSKI, B., CHRISTODOULIDES, G. and DABROWSKI, D., 2015. A scale to measure consumer’s engagement with social media brand-related content. In: ICORIA 2015: 14th International Conference on Research in Advertising, Birkbeck, University of London. London, 3-4 July 2015.