Items where Author is "Donato, C"

DONATO, C. and ADIGÜZEL, F., 2024. The effects of visual design on eco-labels evaluations: guidelines for effective green advertising. Journal of Marketing Theory and Practice. ISSN 1069-6679

DONATO, C. and ADIGÜZEL, F., 2022. Visual complexity of eco-labels and product evaluations in online setting: is simple always better? Journal of Retailing and Consumer Services, 67: 102961. ISSN 0969-6989

ADIGÜZEL, F. and DONATO, C., 2021. Proud to be sustainable: upcycled versus recycled luxury products. Journal of Business Research, 130, pp. 137-146. ISSN 0148-2963

ADIGÜZEL, F. and DONATO, C., 2021. Upcycled vs. recycled products by luxury brands: status and environmental concern motives. In: F. MOSCA, C. CASALEGNO and R. GALLO, eds., Developing successful global strategies for marketing luxury brands. IGI Global, pp. 197-212. ISBN 9781799858829

ADIGÜZEL, F. and DONATO, C., 2020. I like you, but only if not too successful: male spokespersons effectiveness. Journal of Consumer Marketing, 37 (1), pp. 110-123. ISSN 0736-3761