Items where Author is "Gillooley, S-M"

GILLOOLEY, S.-M. and HILLER, A., 2024. Customer value proposition: differentiating your programme in a crowded sector. In: 2024 EFMD Master Programmes Conference, Corvinus University, Budapest, Hungary, 4-6 December 2024.

GILLOOLEY, S.-M., RESNICK, S.M., WOODALL, T. and ALLISON, S., 2023. The self-perceived age of GenX women: prioritising female subjective age identity in marketing. European Journal of Marketing. ISSN 0309-0566

GILLOOLEY, S.-M., 2021. I'm age and #image: utilising age identity for segmentation, targeting and positioning. In: MarketEd.Live 2021, Nottingham Contemporary, UK, 20 September 2021.

GILLOOLEY, S.-M., RESNICK, S., WOODALL, T. and ALLISON, S., 2021. Female consumer age in/securities and 'the self'. In: Academy of Marketing Conference 2021: Reframing Marketing Priorities, [virtual], 5-7 July 2021.