Items where Author is "Hingun, A"

OLANIYAN, R., HINGUN, A. and JOHNSTON, P., 2024. Conceptualising the transformative impact of generative AI on the humanisation of brand creative narrative practices. In: BAM2024 proceedings. London: British Academy of Management.

HINGUN, A., DAWARKA, V. and IDOO, A., The prospective developments of artificial intelligence in the domain of knowledge management: challenges and opportunities. In: M.D. LYTRAS and M. RUSS, eds., AI-driven knowledge management assets: strategies for the modern business landscape. Emerald Publishing. ISBN 9781836627791 (Forthcoming)