Items where Author is "Hingun, A"

Chapter in book

OLANIYAN, R., HINGUN, A. and JOHNSTON, P., 2024. Conceptualising the transformative impact of generative AI on the humanisation of brand creative narrative practices. In: BAM2024 proceedings. London: British Academy of Management.

HINGUN, A., DAWARKA, V. and IDOO, A., The prospective developments of artificial intelligence in the domain of knowledge management: challenges and opportunities. In: M.D. LYTRAS and M. RUSS, eds., AI-driven knowledge management assets: strategies for the modern business landscape. Emerald Publishing. ISBN 9781836627791 (Forthcoming)