Items where Author is "Johnston, P"

OLANIYAN, R., HINGUN, A. and JOHNSTON, P., 2024. Conceptualising the transformative impact of generative AI on the humanisation of brand creative narrative practices. In: BAM2024 proceedings. London: British Academy of Management.

HOWARTH, R., ARMANNSDOTTIR, G., CARNELL, S., JOHNSTON, P. and MILLS, S., 2022. Value(s)-centred pedagogies for sustainable marketer behaviour; golden threads and patchworks? In: Academy of Marketing Conference, Belfast, 5-7 July 2022.

HOWARTH, R., ARMANNSDOTTIR, G., CARNELL, S., JOHNSTON, P. and MILLS, S., 2022. Recognising and supporting sustainable marketer behaviour in theory and in practice. In: Chartered Association of Business Schools - Learning, Teaching and Student Experience Conference, Belfast, 24-25 May 2022.

HOWARTH, R., ARMANNSDOTTIR, G., CARNELL, S. and JOHNSTON, P., 2022. Sustainable marketer behaviour - identifying appropriate and timely interventions. In: Advance HE Sustainability Symposium 2022, Virtual, 29-30 March 2022.

NICHOLSON, A. and JOHNSTON, P., 2021. Generative mechanisms for student value perceptions: an exploratory case study. Journal of Further and Higher Education, 45 (8), pp. 1104-1117. ISSN 0309-877X

KELLY, S., NICHOLSON, J., JOHNSTON, P., DUTY, D. and BRENNAN, R., 2021. Experienced professionals and doctoral study: a performative agenda. Industrial Marketing Management, 92, pp. 232-243. ISSN 0019-8501

KELLY, S., JOHNSTON, P. and DANHEISER, S., 2020. Stand-out marketing: how to differentiate your organization in a sea of sameness. London: Kogan Page. ISBN 9781789664829

KELLY, S. and JOHNSTON, P., 2019. Swimming in a sea of sameness: towards understanding of B2B actor competencies for the production of differentiated customer value proposition. In: IMP Conference, Paris, 27-30 August 2019.

KELLY, S., JOHNSTON, P. and NICHOLSON, J., 2018. Explaining the sales and marketing interface: perspectives on the production of B2B value propositions. In: 34th Annual Industrial Marketing and Purchasing Conference, Marseille, 04-07 September 2018.

KELLY, S., JOHNSTON, P. and DANHEISER, S., 2017. Value-ology: aligning sales and marketing to shape and deliver profitable customer value propositions. Cham: Palgrave Macmillan. ISBN 9783319456256