Items where Author is "Johnston, P"
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Journal article
NICHOLSON, A. and JOHNSTON, P., 2021. Generative mechanisms for student value perceptions: an exploratory case study. Journal of Further and Higher Education, 45 (8), pp. 1104-1117. ISSN 0309-877X
KELLY, S., NICHOLSON, J., JOHNSTON, P., DUTY, D. and BRENNAN, R., 2021. Experienced professionals and doctoral study: a performative agenda. Industrial Marketing Management, 92, pp. 232-243. ISSN 0019-8501
Authored book
KELLY, S., JOHNSTON, P. and DANHEISER, S., 2020. Stand-out marketing: how to differentiate your organization in a sea of sameness. London: Kogan Page. ISBN 9781789664829
KELLY, S., JOHNSTON, P. and DANHEISER, S., 2017. Value-ology: aligning sales and marketing to shape and deliver profitable customer value propositions. Cham: Palgrave Macmillan. ISBN 9783319456256
Chapter in book
OLANIYAN, R., HINGUN, A. and JOHNSTON, P., 2024. Conceptualising the transformative impact of generative AI on the humanisation of brand creative narrative practices. In: BAM2024 proceedings. London: British Academy of Management.
Conference contribution
HOWARTH, R., ARMANNSDOTTIR, G., CARNELL, S., JOHNSTON, P. and MILLS, S., 2022. Value(s)-centred pedagogies for sustainable marketer behaviour; golden threads and patchworks? In: Academy of Marketing Conference, Belfast, 5-7 July 2022.
HOWARTH, R., ARMANNSDOTTIR, G., CARNELL, S., JOHNSTON, P. and MILLS, S., 2022. Recognising and supporting sustainable marketer behaviour in theory and in practice. In: Chartered Association of Business Schools - Learning, Teaching and Student Experience Conference, Belfast, 24-25 May 2022.
HOWARTH, R., ARMANNSDOTTIR, G., CARNELL, S. and JOHNSTON, P., 2022. Sustainable marketer behaviour - identifying appropriate and timely interventions. In: Advance HE Sustainability Symposium 2022, Virtual, 29-30 March 2022.
KELLY, S. and JOHNSTON, P., 2019. Swimming in a sea of sameness: towards understanding of B2B actor competencies for the production of differentiated customer value proposition. In: IMP Conference, Paris, 27-30 August 2019.
KELLY, S., JOHNSTON, P. and NICHOLSON, J., 2018. Explaining the sales and marketing interface: perspectives on the production of B2B value propositions. In: 34th Annual Industrial Marketing and Purchasing Conference, Marseille, 04-07 September 2018.
