Items where Author is "Kunchamboo, V"

Journal article

POON, W.C., KUNCHAMBOO, V. and KOAY, K.Y., 2022. E-learning engagement and effectiveness during the COVID-19 pandemic: the interaction model. International Journal of Human–Computer Interaction. ISSN 1044-7318

KUNCHAMBOO, V., LITTLE, V.J. and CHEAH, S.K.A., 2022. Common cause, coopetition or competition? Resource contestation in food waste recovery networks. Journal of Macromarketing, pp. 1-19. ISSN 0276-1467

KUNCHAMBOO, V. and LITTLE, V., 2022. Four ecotourism archetypes: expressing symbolic desires. Journal of Ecotourism. ISSN 1472-4049

KUNCHAMBOO, V., LEE, C.K.C. and BRACE-GOVAN, J., 2021. Cultivating nature identity and ecological worldviews: a pathway to alter the prevailing dominant social paradigm. Journal of Macromarketing, 41 (3), pp. 484-505. ISSN 0276-1467

KUNCHAMBOO, V., LEE, C.K.C. and BRACE-GOVAN, J., 2017. Nature as extended-self: sacred nature relationship and implications for responsible consumption behavior. Journal of Business Research, 74, pp. 126-132. ISSN 0148-2963

Chapter in book

CHEN, E., ABDULLAH, S.I.N.W. and KUNCHAMBOO, V., 2024. Embracing the AI revolution: antecedents of GAI adoption among business educators in emerging economies. In: BAM2024 proceedings. London: British Academy of Management. ISBN 9789995641372

KUNCHAMBOO, V., 2024. Case 9: the food waste crisis: why do developing countries continue to fail? In: D.S. MUTUM, S. YEONG EWE, E.M. GHAZALI and R. LOUIS VINCENT, eds., Marketing case studies in emerging markets: contemporary multi-industry issues and best-practices. Springer business cases . Cham: Springer, pp. 121-134. ISBN 9783031516887

KUNCHAMBOO, V. and CHEAH, S.K.A., 2022. Managing sustainable food consumption: a case study of a food bank in Malaysia. In: J. BHATTACHARYYA, M.S. BALAJI, Y. JIANG, J. AZER and C.R. HEWEGE, eds., Socially responsible consumption and marketing in practice: collection of case studies. Singapore: Springer, pp. 177-199. ISBN 9789811664328

LITTLE, V., CHAN, L.T., CHEAH, S.K.A., EWE, S.Y. and KUNCHAMBOO, V., 2021. Changing the climate in the classroom: an enquiry based approach. In: B. WOOLISCROFT, F. CONEJO, A. GANGLMAIR-WOOLISCROFT and A. SAMUEL, eds., Proceedings of the 46th Annual Macromarketing Conference: macromarketing putting the local into global. Macromarketing Society, pp. 162-169.

TJIPTONO, F., KHAN, G., SOO YEONG, E. and KUNCHAMBOO, V., 2020. Generation Z in Malaysia: the four ‘E’ generation. In: E. GENTINA and E. PARRY, eds., The new Generation Z in Asia: dynamics, differences, digitalization. The changing context of managing people . Leeds: Emerald, pp. 149-163. ISBN 9781800432215

KUNCHAMBOO, V., LEE, C.K.C. and GOVAN, J.B., 2018. Ego-self to eco-self: how do we form the ecological self? In: 2018 Global Marketing Conference at Tokyo proceedings. Global Alliance of Marketing and Management Associations, p. 279.