Items where Author is "Lawson, A"

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Number of items: 19.

Journal article

AKBAR, M.B., AMONCAR, N., CATERIANO-AREVALO, E. and LAWSON, A., 2023. Two-stage taxonomy for measuring success in social marketing practice. Journal of Social Marketing. ISSN 2042-6763

AKBAR, M.B., FOOTE, L. and LAWSON, A., 2023. Conceptualizing, embracing, and measuring failure in social marketing practice. Social Marketing Quarterly. ISSN 1524-5004

AKBAR, M.B., FOOTE, L., LAWSON, A., FRENCH, J., DESHPANDE, S. and LEE, N.R., 2021. The social marketing paradox: challenges and opportunities for the discipline. International Review on Public and Nonprofit Marketing. ISSN 1865-1984

AKBAR, M.B., NDUPU, L.B., FRENCH, J. and LAWSON, A., 2021. Social marketing: advancing a new planning framework to guide programmes. RAUSP Management Journal, 56 (3), pp. 266-281. ISSN 2531-0488

AKBAR, M.B., FRENCH, J. and LAWSON, A., 2020. Use of social marketing principles in sexual health: an exploratory review. Social Business, 10 (4), pp. 365-381. ISSN 2044-4087

AKBAR, M.B., FRENCH, J. and LAWSON, A., 2019. Critical review on social marketing planning approaches. Social Business, 9 (4), pp. 361-393. ISSN 2044-4087

ADAIKALAKOTESWARI, A., VATISH, M., LAWSON, A., WOOD, C., SIVAKUMAR, K., MCTERNAN, P.G., WEBSTER, C., ANDERSON, N., YAJNIK, C.S., TRIPATHI, G. and SARAVANAN, P., 2015. Low maternal vitamin B12 status is associated with lower cord blood HDL cholesterol in white Caucasians living in the UK. Nutrients, 7 (4), pp. 2401-2414. ISSN 2072-6643

Chapter in book

AKBAR, M.B., AZARA, I., LAWSON, A. and THOMASELLA, B., 2023. Achieving sustainable tourism: social marketing as a strategy to increase tourists’ pro-environmental behaviour. In: Handbook on tourism and behaviour change. Edward Elgar Publishing. (Forthcoming)

AKBAR, M.B., SHAIKH-KAMAL, M., AKBAR, A. and LAWSON, A., 2023. UOKM8? Mental health campaign to break social stigma. In: C. FOURALI and J. FRENCH, eds., The Palgrave encyclopedia of social marketing. Cham: Palgrave Macmillan. ISBN 9783030144494

AKBAR, M.B. and LAWSON, A., 2022. Improving mental health. In: N.R. LEE and P. KOTLER, eds., Success in social marketing: 100 case studies from around the globe. New York: Routledge. ISBN 9781032223247

AKBAR, M.B., LAWSON, A. and TURNER, N., 2022. Lauterborn’s 4Cs. In: C. FOURALI and J. FRENCH, eds., The Palgrave encyclopedia of social marketing. Cham: Palgrave Macmillan. ISBN 9783030144494

Conference contribution

TOMASESSL, B., AKBAR, B., LAWSON, A. and HOWARTH, R., 2023. Embedding sustainability in UK HEIs' marketing curriculum. In: Learning and Teaching Conference, University of Derby, 05 July 2023.

THOMASELLA, B., AKBAR, B., LAWSON, A. and HOWARTH, R., 2023. Integrating the sustainable development goals (SDGs) in the Higher Education Institutions (HEIs) marketing curriculum. In: Academy of Marketing conference 2023: from revolution to revolutions, University of Birmingham, 03-06 July 2023.

THOMASELLA, B., LAWSON, A. and AKBAR, M.B., 2023. Social marketing for social enterprises: a case study of reducing food waste. In: Academy of Marketing conference 2023: from revolution to revolutions, University of Birmingham, 03-06 July 2023.

AKBAR, M.B. and LAWSON, A., 2022. Conceptualising success: a creative way to capitalise on social marketing. In: Nineteen International Research Colloquium on Arts, Heritage, Nonprofit and Social Marketing: Seeing differently: exploring how creativity can help find new solutions to societal challenges, Oxford Brookes Business School, Oxford, 09 September 2022.

AKBAR, M.B. and LAWSON, A., 2022. Conceptualising failure in social marketing. In: Academy of Marketing, 07 July 2022.

AKBAR, M.B. and LAWSON, A., 2021. Extending Lauterborn’s 4Cs as a social marketing planning model. In: Academy of Marketing conference 2021, Online, 05-07 July 2021.

LAWSON, A. and AKBAR, M.B., 2021. Seeing people for who they are: the Alzheimer’s Society. In: Academy of Marketing conference 2021, Online, 05-07 July 2021.

AKBAR, M.B. and LAWSON, A., 2021. UOKM8 social marketing case study: men’s mental health. In: Academy of Marketing conference 2021, Online, 05-07 July 2021.

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