Items where Author is "Michalek, JJ"

Journal article

MICHALEK, J.J., EBBES, P., ADIGÜZEL, F., FEINBERG, F.M. and PAPALAMBROS, P.Y., 2011. Enhancing marketing with engineering: optimal product line design for heterogeneous markets. International Journal of Research in Marketing, 28 (1), pp. 1-12. ISSN 0167-8116