Items where Author is "Oyatoye, EO"

Journal article

OYATOYE, E.O., ADEBIYI, S.O. and AMOLE, B.B., 2018. Analytical hierarchy process for estimating subscribers perception of brand equity dimensions on purchase decision of Nigerian mobile telecommunication services. Yugoslav Journal of Operations Research, 28 (2), pp. 275-290. ISSN 0354-0243

ADEBIYI, S.O., OYATOYE, E.O. and AMOLE, B.B., 2016. Relevant drivers for customers' churn and retention decision in the Nigerian mobile telecommunication industry. Journal of Competitiveness, 8 (3), pp. 52-67. ISSN 1804-171X

ADEBIYI, S.O., OYATOYE, E.O. and MOJEKWU, J.N., 2015. Predicting customer churn and retention rates in Nigeria’s mobile telecommunication industry using Markov chain modelling. Acta Universitatis Sapientiae, Economics and Business, 3 (1), pp. 67-80. ISSN 2343-8894

ADEBIYI, S.O., OYATOYE, E.O. and KUYE, O.L., 2015. An analytic hierarchy process analysis: application to subscriber retention decisions in the Nigerian mobile telecommunications. International Journal of Management and Economics, 48 (1), pp. 63-83. ISSN 2299-9701

OYATOYE, E.O., ADEBIYI, S.O. and AMOLE, B.B., 2015. Evaluating subscribers preference for service attributes of mobile telecommunication in Nigeria using analytic hierarchy process (AHP). International Journal of the Analytic Hierarchy Process, 7 (2). ISSN 1936-6744