Items where Author is "Rooderkerk, R"

Journal article

ROODERKERK, R., DE LEEUW, S. and HÜBNER, A., 2023. Advancing the marketing‐operations interface in omnichannel retail. Journal of Operations Management. ISSN 0272-6963

DE LEEUW, S., BIJMOLT, T., BROEKHUIS, M., HIRCHE, C., ROODERKERK, R., SOUSA, R. and ZHU, S., 2019. Challenges at the marketing–operations interface in omni-channel retail environments. Journal of Business Research. ISSN 0148-2963