Items where Author is "Shaker, H"
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TAHERI, B. and SHAKER, H., 2024. Marketing communications: an advertising, promotion and brand perspective. Oxford: Goodfellow Publishers. ISBN 9781915097774
SHAKER, H., SÉNÉCAL, S., GRÉGOIRE, Y. and TABOUBI, S., 2022. The effect of incidental prices in online display ads on consumer internal reference price. International Journal of Electronic Commerce, 26 (3), pp. 279-310. ISSN 1086-4415
