Items where Author is "Shaker, H"

Journal article

SHAKER, H., SÉNÉCAL, S., GRÉGOIRE, Y. and TABOUBI, S., 2022. The effect of incidental prices in online display ads on consumer internal reference price. International Journal of Electronic Commerce, 26 (3), pp. 279-310. ISSN 1086-4415

Authored book

TAHERI, B. and SHAKER, H., 2024. Marketing communications: an advertising, promotion and brand perspective. Oxford: Goodfellow Publishers. ISBN 9781915097774