Items where Author is "Tse, SY"

Journal article

CHEUNG, M., LEUNG, W.K.S., TAHERI, B. and TSE, S.Y., 2023. Driving destination brand engagement: the role of traveler participation. International Journal of Tourism Research. ISSN 1099-2340

TSE, S.Y., WANG, D.T., CHEUNG, M.L. and LEUNG, W.K.S., 2023. Do digital platforms promote or hinder corporate brand prestige? European Journal of Marketing, 57 (4), pp. 987-1013. ISSN 0309-0566

LEUNG, W.K.S., CHEUNG, M.L., CHANG, M.K., SHI, S., TSE, S.Y. and YUSRINI, L., 2022. The role of virtual reality interactivity in building tourists’ memorable experiences and post-adoption intentions in the COVID-19 era. Journal of Hospitality and Tourism Technology, 13 (3), pp. 481-499. ISSN 1757-9880