Items where Author is "Allan, S"

Journal article

ALLAN, S., WOODALL, T., POORREZAEI, M. and HOMAPOUR, E., 2023. Exploring the notion of value reciprocity in the subscription economy: a systematic literature review. Proceedings of the European Marketing Academy. ISSN 2709-1589 (Forthcoming)

ALLAN, S. and CHUDRY, F., 2000. The internet — a fad or a fundamental for relationship marketing. Journal of Database Marketing and Customer Strategy Management, 8 (1), pp. 73-86. ISSN 1741-2439

Chapter in book

ALLAN, S., BLOUNT, G., DODD, T., JOHNSTONE, S., JOYCE, P., WALCOTT, V. and WINSTANLEY, N., 1995. The use and value of profiling on a BA Business Studies placement. In: A. ASSITER, ed., Transferable skills in higher education. London: Kogan Page.

Conference contribution

ALLAN, S., WOODALL, T., POORREZAEI, M. and HOMAPOUR, E., 2023. Customer engagement value (CEV) in the subscription economy: a systematic literature review. In: Global Marketing Conference 2023, Seoul, Republic of Korea, 20 July 2023.

ALLAN, S., POORREZAEI, M., WOODALL, T. and HOMAPOUR, E., 2022. Deriving reciprocal value in a subscription economy: a customer engagement theory perspective. In: British Academy of Management 2022 Conference, Manchester, 31 August - 2 September 2022. (Forthcoming)