Items where Author is "Cassidy, K"

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Number of items: 20.

Journal article

BLACKLEY, N., RESNICK, S.M. and CASSIDY, K., 2017. Improving UK retail academic-practitioner research: insights from relationship marketing. International Journal of Retail & Distribution Management, 45 (1), pp. 4-19. ISSN 0959-0552

CASSIDY, K., BARON, S. and LU, X., 2015. How customers ‘learn’ to work for retailers. Journal of Marketing Management, 31 (17-18), pp. 1747-1772. ISSN 0267-257X

CASSIDY, K., BARON, S., ELLIOTT, D. and EFSTATHIADIS, G., 2013. Marketing managers' perceptions of value cocreation. Service Science, 5 (1), pp. 4-16. ISSN 2164-3970

Book contribution

CASSIDY, K., LEWIS, J. and RESNICK, S., 2016. From clicks to bricks. In: D. JOBBER and F. ELLIS-CHADWICK, eds., Principles and practice of marketing, 8th ed. McGraw-Hill Education. ISBN 139780077174149

Chapter in book

CASSIDY, K., RESNICK, S., LEWIS, J. and BLACKLEY, N., 2016. Expert commentary: from bricks to clicks. In: C. HOLLOMAN, ed., How to sell online: the experts guide to making your business more successful and profitable online. Harlow: Pearson, pp. 8-17. ISBN 9781292148403

CASSIDY, K., SULLIVAN, M. and CURRIE, M., 2015. Evaluating student engagement strategies: insights from service management. In: Proceedings of the British Academy of Management (BAM2015) Conference: The Value of Pluralism in Advancing Management Research, Education and Practice, University of Portsmouth, 8-10 September 2015. London: British Academy of Management. ISBN 9780954960889

Conference contribution

THOMPSON, A., BLACKLEY, N. and CASSIDY, K., 2017. #NBSdiscover, 3-7 October 2016. Reviewing and reimagining retailing in Nottingham. In: Annual Conference Researching, Advancing & Inspiring Student Engagement (RAISE), Manchester Metropolitan University, Manchester, 6-8 September 2017.

CASSIDY, K., GRIMSEY, W., DEHULLU, V., RESNICK, S. and BLACKLEY, N., 2017. Unravelling heuristics at play in the high street service ecosystem. In: Frontiers in Service Conference, Fordham University, New York, USA, 22-25 June 2017.

CASSIDY, K., DISTON, S. and KENNEDY, C., 2015. An exploration of the emotional content of online venting in a UK Health care service context. In: QUIS14, The 14th International Research Symposium on Service Excellence in Management, Shanghai, China, 18-21 June 2015.

RESNICK, S., CASSIDY, K. and LEWIS, J., 2014. From 'clicks to bricks': a route to multichannel retailing: case study. In: 47th Academy of Marketing Conference (AM2014), Bournemouth University, Bournemouth, 7-10 July 2014.

CASSIDY, K., BARON, S. and PATTERSON, A., 2014. Creating cathartic moments in services marketing. In: AMA SERVSIG 2014 - International Service Research Conference, Thessaloniki, Greece, 13-15 June 2014.

CASSIDY, K., DISTON, S. and KENNEDY, C., 2014. Understanding cathartic online complaining behaviour: the case of the NHS. In: AMA SERVSIG 2014 - International Service Research Conference, Thessaloniki, Greece, 13-15 June 2014.

LEWIS, J., CASSIDY, K. and RESNICK, S., 2014. ‘Clicks to bricks’: a multi–channel opportunity. In: 21st International Conference on Recent Advances in Retailing and Consumer Services Science, Bucharest, Romania, July 2014, Bucharest.

CASSIDY, K., RESNICK, S., BLACKLEY, N. and WHYSALL, P., 2013. Barriers to university-industry research relationship: the case of UK academics and retailers. In: International Colloquium in Relationship Marketing, Rennes, France, September 2013, Rennes.

CASSIDY, K. and HARRIS, R., 2012. Improving the researcher’s ability to engage with business. In: Vitae Researcher Development International Conference 2012: Realising the Potential of Researchers, Midland Hotel, Manchester, 3-4 September 2012.

RESNICK, S., CASSIDY, K. and FOX, C., 2011. A perspective on relationship quality in drug treatment services using patient to patient research. In: 19th International Colloquium in Relationship Marketing (ICRM 2011), Saunders College of Business, Rochester Institute of Technology, New York, 27-30 September 2011, Rochester, New York.

Confidential report for external body

CASSIDY, K., 2012. Using applied theatre to enhance a researcher’s ability to engage with professional users in management and business: final report. Confidential report for external body. Nottingham: Nottingham Trent University.

CASSIDY, K., 2012. Using 'applied theatre' techniques to enhance the ability of postgraduate students from Confucian Heritage Cultures (CHCs) to engage with professionals in UK business organisations. Confidential report for external body. Nottingham: Nottingham Trent University.

Research report for external body

CASSIDY, K. and BLACKLEY, N., 2015. ESRC Retail Sector Initiative (RSI) co-ordinator: final report. Research report for external body. Economic and Social Research Council (ESRC).

CASSIDY, K., RESNICK, S. and WHYSALL, P., 2013. Retail Navigator final report. Research report for external body. Economic and Social Research Council (ESRC).

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