Items where Author is "De Oliveira, MJ"

Journal article

SHARIPUDIN, M.-N.S., CHEUNG, M.L., DE OLIVEIRA, M.J. and SOLYOM, A., 2023. The role of post-stay evaluation on eWOM and hotel revisit intention among Gen Y. Journal of Hospitality and Tourism Research, 47 (1), pp. 57-83. ISSN 1096-3480

CHEUNG, M.L., PIRES, G.D., ROSENBERGER III, P.J. and DE OLIVEIRA, M.J., 2021. Driving COBRAs: the power of social media marketing. Marketing Intelligence and Planning, 39 (3), pp. 361-376. ISSN 0263-4503

CHEUNG, M.L., PIRES, G.D., ROSENBERGER, P.J. and DE OLIVEIRA, M.J., 2020. Driving consumer–brand engagement and co-creation by brand interactivity. Marketing Intelligence and Planning, 38 (4), pp. 523-541. ISSN 0263-4503