Items where Author is "Dean, D"

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Number of items: 9.

Journal article

Dean, D, Arroyo-Gamez, RE, Punjaisri, K and Pich, C ORCID: 0000-0003-1259-2827, 2016. Internal brand co-creation: The experiential brand meaning cycle in higher education. Journal of Business Research, 69 (8), pp. 3041-3048. ISSN 0148-2963

Pich, C ORCID: 0000-0003-1259-2827, Dean, D and Punjaisri, K, 2015. Political brand identity: an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign. Journal of Marketing Communications. ISSN 1352-7266

Pich, C ORCID: 0000-0003-1259-2827 and Dean, D, 2015. Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party. Journal of Marketing Management, 31 (11-12), pp. 1353-1378. ISSN 0267-257X

Pich, C ORCID: 0000-0003-1259-2827 and Dean, D, 2015. Qualitative projective techniques in political brand image research from the perspective of young adults. Qualitative Market Research: an International Journal, 18 (1), pp. 115-144. ISSN 1352-2752

Pich, C ORCID: 0000-0003-1259-2827, Armannsdottir, G ORCID: 0000-0001-5458-8434 and Dean, D, 2015. The elicitation capabilities of qualitative projective techniques in political brand image research. International Journal of Market Research, 57 (3), pp. 357-394. ISSN 1470-7853

Dean, D, Croft, R and Pich, C ORCID: 0000-0003-1259-2827, 2014. Toward a conceptual framework of emotional relationship marketing: an examination of two UK political parties. Journal of Political Marketing, 14 (12), pp. 19-34. ISSN 1537-7857

Chapter in book

Pich, C ORCID: 0000-0003-1259-2827 and Dean, D, 2011. More questions than answers? A critical examination of the use of projective techniques in political brand image research. In: Patterson, A and Oakes, S, eds., Academy of Marketing Conference 2011: Marketing Field Forever, University of Liverpool, Liverpool. Liverpool: Academy of Marketing. ISBN 9780956112234

Conference contribution

Pich, C ORCID: 0000-0003-1259-2827 and Dean, D, 2014. The challenges of exploring internal political brand identity and external political brand image in the context of David Cameron’s Conservative Party. In: 2014 Academy of Marketing Conference, Bournemouth University, Bournemouth, 2014, Bournemouth.

Edited book

Briggs-Goode, A ORCID: 0000-0002-5194-1009 and Dean, D, 2013. Lace: here: now. London: Black Dog Publishing. ISBN 190896636X

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