Items where Author is "Dean, D"

Up a level
Export as [feed] RSS
Group by: Item Type | No Grouping
Number of items: 10.

Journal article

DEAN, D., ARROYO-GAMEZ, R.E., PUNJAISRI, K. and PICH, C., 2016. Internal brand co-creation: the experiential brand meaning cycle in higher education. Journal of Business Research, 69 (8), pp. 3041-3048. ISSN 0148-2963

PICH, C., DEAN, D. and PUNJAISRI, K., 2015. Political brand identity: an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign. Journal of Marketing Communications. ISSN 1352-7266

PICH, C. and DEAN, D., 2015. Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party. Journal of Marketing Management, 31 (11-12), pp. 1353-1378. ISSN 0267-257X

PICH, C. and DEAN, D., 2015. Qualitative projective techniques in political brand image research from the perspective of young adults. Qualitative Market Research: an International Journal, 18 (1), pp. 115-144. ISSN 1352-2752

PICH, C., ARMANNSDOTTIR, G. and DEAN, D., 2015. The elicitation capabilities of qualitative projective techniques in political brand image research. International Journal of Market Research, 57 (3), pp. 357-394. ISSN 1470-7853

DEAN, D., CROFT, R. and PICH, C., 2014. Toward a conceptual framework of emotional relationship marketing: an examination of two UK political parties. Journal of Political Marketing, 14 (12), pp. 19-34. ISSN 1537-7857

Chapter in book

PICH, C. and DEAN, D., 2011. More questions than answers? A critical examination of the use of projective techniques in political brand image research. In: A. PATTERSON and S. OAKES, eds., Academy of Marketing Conference 2011: Marketing Field Forever, University of Liverpool, Liverpool. Liverpool: Academy of Marketing. ISBN 9780956112234

Conference contribution

RAFIQ, A., COLMEKCIOGLU, N., SHABBIR, H.A. and DEAN, D., 2017. Counter-branding ISIS: a conventional branding perspective. In: Academy of Marketing Conference 2017: Freedom Through Marketing: Looking Back, Going Forward, Hull University Business School, Hull, 3-6 July 2017.

PICH, C. and DEAN, D., 2014. The challenges of exploring internal political brand identity and external political brand image in the context of David Cameron’s Conservative Party. In: 2014 Academy of Marketing Conference, Bournemouth University, Bournemouth, 2014, Bournemouth.

Edited book

BRIGGS-GOODE, A. and DEAN, D., 2013. Lace: here: now. London: Black Dog Publishing. ISBN 190896636X

This list was generated on Sun Jun 17 06:22:25 2018 UTC.