Items where Author is "Dean, D"

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Number of items: 9.

Journal article

DEAN, D., ARROYO-GAMEZ, R.E., PUNJAISRI, K. and PICH, C., 2016. Internal brand co-creation: the experiential brand meaning cycle in higher education. Journal of Business Research, 69 (8), pp. 3041-3048. ISSN 0148-2963

PICH, C., DEAN, D. and PUNJAISRI, K., 2015. Political brand identity: an examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign. Journal of Marketing Communications. ISSN 1352-7266

PICH, C. and DEAN, D., 2015. Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party. Journal of Marketing Management, 31 (11-12), pp. 1353-1378. ISSN 0267-257X

PICH, C. and DEAN, D., 2015. Qualitative projective techniques in political brand image research from the perspective of young adults. Qualitative Market Research: an International Journal, 18 (1), pp. 115-144. ISSN 1352-2752

PICH, C., ARMANNSDOTTIR, G. and DEAN, D., 2015. The elicitation capabilities of qualitative projective techniques in political brand image research. International Journal of Market Research, 57 (3), pp. 357-394. ISSN 1470-7853

DEAN, D., CROFT, R. and PICH, C., 2014. Toward a conceptual framework of emotional relationship marketing: an examination of two UK political parties. Journal of Political Marketing, 14 (12), pp. 19-34. ISSN 1537-7857

Chapter in book

PICH, C. and DEAN, D., 2011. More questions than answers? A critical examination of the use of projective techniques in political brand image research. In: A. PATTERSON and S. OAKES, eds., Academy of Marketing Conference 2011: Marketing Field Forever, University of Liverpool, Liverpool. Liverpool: Academy of Marketing. ISBN 9780956112234

Conference contribution

PICH, C. and DEAN, D., 2014. The challenges of exploring internal political brand identity and external political brand image in the context of David Cameron’s Conservative Party. In: 2014 Academy of Marketing Conference, Bournemouth University, Bournemouth, 2014, Bournemouth.

Edited book

BRIGGS-GOODE, A. and DEAN, D., 2013. Lace: here: now. London: Black Dog Publishing. ISBN 190896636X

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