Items where Author is "Mishra, A"

Journal article

AGAG, G., YOUSAF, A., MISHRA, A. and AMIN, I., 2025. How and when do marketing analytics pay off in the travel and tourism industry? The role of marketing agility and fit perspective. International Journal of Hospitality Management, 126: 104060. ISSN 0278-4319

MISHRA, A., YOUSAF, A. and GANNON, M., 2024. ‘A reputation to protect’: sport-team reputation as a strategic source of brand equity. Corporate Reputation Review. ISSN 1363-3589

TAHERI, B., YOUSAF, A., GANNON, M. and MISHRA, A., 2024. e-commerce website customer engagement: delineating the role of UTAUT, vividness, and compulsion. Journal of Retailing and Consumer Services, 79: 103835. ISSN 0969-6989

NAWRES, D., NEDRA, B.-A., YOUSAF, A. and MISHRA, A., 2024. The role of augmented reality in shaping purchase intentions and WOM for luxury products. Journal of Business Research, 171: 114368. ISSN 0148-2963

SAID, N., BEN MANSOUR, K., BAHRI-AMMARI, N., YOUSAF, A. and MISHRA, A., 2023. Customer acceptance of humanoid service robots in hotels: moderating effects of service voluntariness and culture. International Journal of Contemporary Hospitality Management. ISSN 0959-6119

YOUSAF, A., MISHRA, A. and AMIN, I., 2023. Autonomous/controlled travel motivations and their effect on travel intentions of Indian Millennials: a mixed method approach. Tourism Recreation Research, 48 (2), pp. 286-304. ISSN 0250-8281

VERMA, S., MISHRA, A., PANDEY, K.K. and GRIFFITHS, M.D., 2023. Internet gaming disorder, loneliness, and insomnia among Indians during the COVID-19 pandemic. Journal of Concurrent Disorders, 5 (1), pp. 125-140. ISSN 2562-7546

BAHRI AMMARI, N., HSOUNA, A., BENABDALLAH, M., YOUSAF, A. and MISHRA, A., 2022. Consumer responses to the failure of self-service banking technology: moderating role of failure stability. International Journal of Bank Marketing, 40 (3), pp. 458-483. ISSN 0265-2323

YOUSAF, A., MISHRA, A., TAHERI, B. and KESGIN, M., 2021. A cross-country analysis of the determinants of customer recommendation intentions for over-the-top (OTT) platforms. Information & Management, 58 (8): 103543. ISSN 0378-7206

YOUSAF, A., AMIN, I., JAZIRI, D. and MISHRA, A., 2021. Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites. Journal of Product and Brand Management, 30 (1), pp. 44-57. ISSN 1061-0421

MISHRA, A., YOUSAF, A. and AMIN, I., 2020. An attribute-based framework for students' motivation to join an HEI: a self-determination theory perspective. International Journal of Educational Management, 35 (1), pp. 201-215. ISSN 0951-354X

GUPTA, A., YOUSAF, A. and MISHRA, A., 2020. How pre-adoption expectancies shape post-adoption continuance intentions: an extended expectation-confirmation model. International Journal of Information Management, 52: 102094. ISSN 0268-4012

YOUSAF, A., MISHRA, A. and BASHIR, M., 2020. Brand trust, institutional commitment, and their impact on student loyalty: evidence for higher education in India. Studies in Higher Education, 45 (4), pp. 878-891. ISSN 0307-5079

YOUSAF, A., BASHIR, M. and MISHRA, A., 2020. Revisiting spectator-based sports team reputation: strategic implications for team managers. Corporate Reputation Review, 23 (1), pp. 1-12. ISSN 1363-3589

YOUSAF, A., MISHRA, A. and GUPTA, A., 2018. Concurrent sponsorship: implications for sponsoring brands and sponsored property. Marketing Intelligence and Planning, 36 (6), pp. 633-645. ISSN 0263-4503

YOUSAF, A., GUPTA, A. and MISHRA, A., 2017. Sport team brand-equity index: a new measurement. Journal of Indian Business Research, 9 (2), pp. 169-188. ISSN 1755-4195

Chapter in book

SARKAR, T., DEY, S., YOUSAF, A. and MISHRA, A., 2022. Social enterprises and SDGs: a case study of SELCO Solar Light Pvt. Ltd, India. In: A. WARD and E. STECKLER, eds., World Scientific encyclopedia of business sustainability, ethics and entrepreneurship. Volume 2: Sustainable development goals (SDGs). Singapore: World Scientific Publishing, pp. 221-235. ISBN 9789811242090